Searching for articles on Brand Personality, I came across a great piece by Mark Nicholson entitled Humanizing Digital Brand Perception. Mark’s piece provides a number of thoughts, quotes and questions that help get brand managers thinking about Humanising their Brand and what type of personality best suits the Brand.
From the article:
(emphasis mine)
Developing a bond with customers, like any relationship, is tied to trust.
Consistent cues that consumers identify with that are aligned with personal beliefs and values suggest purpose, can create strong impressions, and act as a narrative towards building brand equity.
Continue reading “Thinking about Brand Personality”
